beBRAND

From initial brand design through all stages of development, beBRAND have been a key part of the Redx team with service levels that would be the envy of many bigger agencies.

— Neil Murray, CEO Redx Pharma Plc

Recent

Chittleborough & Morgan. Craft & Magic. 13 July 2016 – JS

It’s wonderful to be working again with Joe Morgan and team at C&M. Joe, on Savile Row since 1971, is once again building a business that will be the future of British tailoring. His is a brand built on craft, innovation and style — with a huge dose of magic.

Beaver Furniture shortlisted for Award 7 July 2016 – JS

The White Rose Awards are the UK’s largest celebration of tourism and showcase the very best of a diverse range of Yorkshire businesses. “We are absolutely delighted to have been selected as a finalist in these prestigious awards”, comments David Glegg.

Resurrecting a distinctive monogram 11 January 2016 – JS

Great design endures and we’re delighted to be able to resurrect this monogram, originally designed by Algernon Asprey in 1961 and set in gold into a pair of ebony hairbrushes.

The Royal Free 25 September 2015 – JS

I really enjoyed opening the history wall of London's Royal Free Hospital this week, celebrating the development of Britain's first hospital to provide free healthcare of the very best quality, a full 120 years before the birth of the NHS.

Redx Pharma floats on AIM 27 March 2015 – JS

Our long standing client Redx Pharma, the drug discovery and development company, joins London’s Alternative Investment Market today with the ticker REDX. Here’s to growth and success.

Our Work

Beaver Furniture

Redesigning the identity of a Yorkshire furniture maker as it embraces change

AMR Centre

Name, identity, web site and marketing communications for the UK R&D Centre for Antimicrobial Resistance

Redag Crop Protection

Identity design, web site design & development and marketing communications for a new agrochemical company

Harris+Hoole

Working with the most exciting new brand in the market to take their coffee shop experience into the supermarket

Redx Pharma

Name, identity, web site and marketing communications for the UK's fastest growing life science company

Spirit of Squash

Creating a not-for-profit brand that gives kids the chance to play and learn

Nutters & Grima

Bringing together two great maverick brands

World Squash Federation

Advising the international governing body on the branding and promotion of squash

Our Services

Brand Strategy

Great brands don't just come about. They are the result of clear thinking, research, a spark of inspiration, and then a huge amount of work.

At the heart of every successful brand is the brand strategy, the plan that determines where it will exist, how it should work and what will be needed to succeed. It also establishes the market, the audience and the appropriate attitude or tone for communication.

We help companies create brand strategies that are distinctive and deliver business objectives.

A New Lease Of Life

Brand strategies are not just for new companies, products or services. Established brands can lose their way; they tire or work themselves into harmful positions. This is when the business behind the brand needs to make hard decisions and embrace change.

We can work with your business to create a positive future around a new brand strategy.

Brand & Identity Design

Every organization has a customer facing identity – a name, a logo, certain characteristics – at least something that tells people who they are and perhaps what they do.

In today's digital world, this identity needs to work across an increasing variety of media, each with their own demands.

beBRAND designs and implements identities, all the visual aspects that make you look good and relevant to your market.

We do this for companies young and old, big and small. If there's a common characteristic to our clients it's perhaps their maverick spirit. We work well with companies that want to do things differently.

Marketing Materials

Once a brand is correctly positioned and its identity designed, marketing materials will be needed to take that brand to its customers.

These may be a simple set of stationery or an extensive range of product / service literature, and might include branded goods ranging from a humble pencil to hand-made glass coasters. We've even sculpted plants into living logos.

beBRAND's designers and writers use their creative abilities and extensive production experience to deliver marketing materials that promote brands effectively within agreed budgets and timescales.

Web & Mobile Solutions

We've been on the web since the very early days and have seen it transform from something rather clumsy into an essential business tool and beyond that into a complicated maze of mobile platforms.

We have the strategic, creative and technological knowledge to ensure:

you use the web and mobile devices in the right way
you have exciting and appropriate designs
you use the right technology in a sensible way

We'll ensure your online business has the correct look and feel, is easy to use and addresses your commercial needs. A web site is no luxury: your business needs to be digital and it needs to be stimulating.

Brand Experiences

Brands don't just need to be seen, they must appeal to all the senses. We believe you need to live your brand, indeed to be your brand (hence our name).

Our skills extend to ensure your customer experience is mind-blowing whether in-store, at an event, exhibition or conference.

We design spaces, packaging, events, product launches, fashion shows, you name it. It takes a breadth of design skills – but our team has these specialist services and we have a huge network of trusted collaborators to meet your ambitions.

Investment

We also invest in brands and in 2012 partnered with a new source of capital enabling us to make more significant commitments. These might be investments with existing clients or in entirely new relationships.

The idea is to build a portfolio of investments so we're actively engaged in the financial reality of brands. Design can be seen to be about style over substance. There's no better way to focus our attention than to put our money alongside our expertise.

James Sandwith

James has a rare combination of strategic, creative and technical skills. He has run the business since founding beBRAND in 2001, and leads client projects as a strategic or creative director.

James founded Spirit of Squash in 2009 with fellow amateur sportsmen who see sport as central to life and want as many children as possible to have the opportunity to enjoy and learn from playing racket sports.

James has been Chairman of The Squash Committee at the Royal Automobile Club (2004 – 2014) which oversees the largest squash community in the UK; and was a member of The House Committee at the Royal Automobile Club (2005 – 2010) which runs the prestigious clubhouse in central London with its bars, restaurants, private dining and function rooms, bedrooms and sports facilities.

James was trained as a product designer and spent his early years working for The Reuters Usability Group and for Motorola. He then led the product development group at Helium 3, fusing internet technology with industrial design.

He co-founded internet technology company designSpirit in 1999. designSpirit developed the BBC's Beyond 2000 Millennium Project and several interactive entertainment services.

Hamilton Ford

Hamilton is a multidisciplinary designer in the truest sense. He trained as a product designer, quickly became absorbed in the possibilities of the internet and interactive media, and has been a key member of our web development team for many years. Hamilton brings together an understanding of design, technology and brands which makes him a thoroughly useful chap.

An inventor at heart, Hamilton is also a director of NPD Toys, a family business that conceives and designs games for most of the world's biggest toy companies.

Hamilton@beBRAND.net

+44 7870 623123

HamiltonFord

Connect with Hamilton

Jamie Donaldson

Jamie is a multidisciplinary designer with a background spanning graphic design, public art and urban regeneration. He founded Leeds-based Fettle Design, working with a range of companies from local Yorkshire businesses to multinationals. No matter the size of client, Jamie ensures a clear concept or message shines through the design. There's no clutter on his desk; just good coffee.

Alongside his brand identity work, Jamie's experience includes design for print, screen and the built environment. He's a core part of our Yorkshire team as we set out to work with some of the North's many thriving brands.

Jamie@beBRAND.net

+44 7904 401904

Connect with Jamie

Client :	Beaver Furniture Ltd
Date :	October 2015 - present
Services :	Brand Strategy, Identity Design, Web Design & Development, Marketing

Client :	AMR Centre Ltd
Date :	February 2016 - present
Services :	Brand Strategy, Name, Identity Design, Web Design & Development, Marketing, IT Consulting
Web site :	AMRCentre.com

Client :	Redag Crop Protection Ltd
Date :	March 2014 - present
Services :	Identity Design, Web Design & Development, Marketing, IT Consulting
Web site :	RedagCrop.com

Client :	Harris+Hoole Ltd
Date :	April 2014 - April 2015
Services :	Brand Strategy, Packaging Design

Client :	Redx Pharma Plc
Date :	October 2010 - present
Services :	Brand Strategy, Name, Identity Design, Web Design & Development, Marketing, IT Consulting
Web site :	RedxPharma.com

Stimulating brands

Working with business owners to create, excite and manage their brands

Recent

Chittleborough & Morgan. Craft & Magic. 13 July 2016 – JS

Beaver Furniture shortlisted for Award 7 July 2016 – JS