AMR Centre LtdBrand Strategy, Name, Identity, Print, WebFeb 2016 - Present

The AMR Centre is a key part of the UK's response to the global threat from Antimicrobial Resistance. It is a joint private-public initiative to support the development of new antibiotics and diagnostics, and they appointed BEBRAND to provide swift advice on their name as they launched amidst a complex process of negotiations with government and individual investors. We have created a striking visual identity of animating cells in changing colours reflecting the fact that bacteria continually evolve to develop resistance to today's treatments.