BEBRAND director James Sandwith founded Spirit of Squash in 2009 with fellow amateur sportsmen who see sport as central to life and want as many children as possible to have the opportunity to develop useful life skills from playing racket sports. This not-for-profit organisation currently runs community projects across London and introduced more than 5,700 kids to the game in 2015. BEBRAND provides design and technology services to Spirit of Squash to help them develop their brand.