Repositioning a dealer and broker of the world’s finest motor cars, our new identity for Julien Sumner is about connecting motoring heritage with modern typographic restraint. We have designed a new web site to underpin the business: the front-end is a huge visual update on what he had before and the back-end makes the process of managing his stock much more efficient. It’s an important step in modernising the business and ensuring Julien can reach a wider audience of elite car enthusiasts.