Beaver Furniture is a family run business based in the heart of North Yorkshire, producing handmade oak furniture of exceptional quality. BEBRAND has created a distinctive identity including a monogram that will be applied to a new range of accessories for the home. This opens up a fresh market for Beaver Furniture which has previously always signed its work with a hand carved beaver — suitable for large pieces like tables and chairs, but a distinct disadvantage on smaller more accessible pieces. This is a great example of a simultaneous change in brand strategy and identity leading to new commercial opportunities.
