Redx Pharma PlcBrand Strategy, Identity, Naming, Print, WebOct 2010 - Present
Redx Pharma launched in October 2010 with a name, identity and marketing materials created by BEBRAND. Redx acquired the intellectual property and other assets of Bradford Pharma (an existing BEBRAND client) and it was clear growth would follow a successful £1.9m fundraising exercise. The naming system included a number of research entities Redx Anti-Infectives, Redx Oncology, and Redx Immunology, all poised to emerge as subsidiaries as their pipelines develop. A website – RedxPharma.com – was designed and launched by BEBRAND as a communication channel with the pharmaceutical and investment communities.